Amy Schweitzer
schweitzer.amy@gmail.com 1.612.360.0077 San Francisco, CA
Summary of Qualifications
• Directed lifestyle photography for Alexa Enabled Amazon Devices, receiving over 10.4 million impressions
• Launched over 50 Airbnb features and upgrades, contributing to a record 115 million nights and experiences booked in Q2 2023, an 11% year over-year growth
• Increased nights stayed in Airbnb private rooms by 40%, reflecting the success of the new Airbnb Rooms category
• Art Direct 90 on-figure product shots per day
• Reduce photo production costs by 20% through process improvements
• Direct over 15 photoshoots annually, increasing client satisfaction and customer loyalty
• Lead photo concept development, production and execution for some of the most innovative, human-obsessed companies in the world
WORK EXPERIENCE
Freelance Senior Photo and Video Art Director, San Francisco, CA
Senior Photo and Video Art Director, September 2019-Current
• Lead lifestyle concept development for Walmart, Fitbit, Simmons Mattress, Old Navy, Levi’s, Banana Republic, Gap, and Amour Vert
• Help drive millions of customers to an incredible time and money-saving shopping experience through video and photography storytelling across tech, home, fashion, beauty and everyday living
• Oversee the direction of location and studio shoots while being responsible for inclusive and diverse casting, and source photo crews
• Develop studio photography style guides including look, vision, lighting, casting and mood
• Fitbit campaign won best in Print Advertising at Le Book Connections 2023 for work I directed
Airbnb, San Francisco, CA
Freelance Creative Lead, Photography Team, November 2022-March 2024
• Led photography art direction for Airbnb focusing on product release campaigns and growth marketing within the cross functional Marcom organization
• Launched over 50 new features and upgrades, contributing to a record 115 million nights and experiences booked in Q2 2023, an 11% year-over-year growth
• Nights stayed in private room listings increased by 40%, reflecting the success of the new Airbnb Rooms category
• Drove high-level brand campaigns, and key product launch creative from ideation to execution based on comprehensive alignment with overall business strategy
Athleta, San Francisco, CA
Senior Photo Art Director, July 2018-2019
• Led the creative efforts for studio photography and location photography for print, web and social media
• Concepted seasonal direction and executed the overall look and feel of the Athleta brand photography
• Directed and oversaw deliverables and freelancers in all stages of layout development to final release of assets for all channels
• Collaborated with leadership to develop creative marketing materials in a manner consistent with Athleta brand and design standards
Amazon Corporation, Seattle, WA
Senior Photo Art Director, Alexa Enabled Devices Team, 2016-2018
• Art directed lifestyle photography for Echo Spot, Fire HD 8 Tablet and Kids Edition, Fire TV Streaming Media Player, Amazon Cloud Cam and Amazon Key, which received over 10.4 million impressions
• Led photo concept development, production and execution for one of the most innovative, human-obsessed companies in the world
• Partnered with Marketing and Merchandising to strategize creative concepts for business needs while managing the project budget
• Art directed lifestyle photography for Echo Spot, Fire HD 8 Tablet and Kids Edition, Fire TV Streaming Media Player, Amazon Cloud Cam and Amazon Key, which received over 10.4 million impressions
• Oversaw photoshoots for international campaigns
Nordstrom Corporation, Seattle, WA
Senior Photo Art Director, 2015-2016
• Owned all elements of on-figure marketing shoots including lighting, model selection, styling, sets, image selection, presentation and retouching markups
• Art Directed up to 20 editorial marketing images in a day which have included large campaigns for Rag & Bone, Vince, Madewell and Nike
• Built extensive photo guides before shooting that included set and lighting direction, casting, mood and hair and makeup examples for crew
• Partnered with Marketing and Merchandising to strategize how we can turn business needs into creative concepts within budget
Piperlime, Gap Inc., San Francisco, CA
Associate Photo Art Director, 2011-2015
• Grew our social media presence and increased sale conversions by 2.2x for every item featured
• Directed crew on streets for daily social imagery with no additional budget
• Managed a 2-person styling team and multiple freelancers
• Concepted themes, props and locations, and made model selections for marketing shoots
• Maintained on-figure product photography shot count of 72 shots per day
• Managed the consistency and integrity of product and on-figure marketing photography
EDUCATION
The Art Institutes International Minnesota, Minneapolis, MN
Bachelor of Science Degree in Graphic Design, GPA 4.0