Amy Schweitzer

When the pandemic finally ended, we expected over 300 million guest arrivals on Airbnb. To prepare, we made the most extensive set of improvements to Airbnb ever, starting with the introduction of Airbnb Rooms, an all-new take on the original Airbnb.

Airbnb began as a way to stay in a room in someone else’s home. This original idea of sharing a home offers two unique benefits. First, it’s more affordable for guests. More than 80 percent of private rooms are under $100/night, with an average rate of $67/night. Second, staying with a Host is a great way to meet someone new and experience the city like a local.

We think this idea is more important than ever. In the current economic environment, people want to travel affordably. And after years of being isolated during the pandemic, they were looking for ways to connect with people and have authentic experiences. But for even more people to try it, they needed to feel comfortable staying with a Host.

With that, we introduced Airbnb Rooms, an all-new take on the original Airbnb. Guests have told us that they want to know more about who they’re staying with. Every Airbnb Room features a Host Passport, which helps guests get to know their Host before booking their stay. We also created a Rooms category with over 1 million listings.

We wanted every guest to feel comfortable staying with a Host. Exclusive to Airbnb Rooms, the Host Passport helps you get to know your Host before booking your stay. Simply tap the Host Passport to view a larger photo and details Hosts have shared about themselves, including where they went to school, what they do for work, fun facts about themselves, and much more.

Creative Photo Lead work by Amy Schweitzer

On this project, I helped introduce Airbnb’s Guest Favorites. An all-new collection of the 2 million most loved homes on Airbnb, according to guests. We made it simple to spot Guest Favorites when searching for a home—just look for the new badge, or filter for only Guest Favorites.

As Creative Photo Lead, I directed some of the shoots for select Guest Favorite homes, both the exterior and interiors, all over the country. Working with local photographers in each country, I briefed them on the project and my shot list via Zoom, and they shot while I was remote. The photographers would send photos through in realtime and I would give feedback. In addition to photographing the homes, we captured portraits of the hosts around their property.

We also made guest’s reviews quicker to read when searching for a listing. We redesigned the way ratings and reviews are presented, making it easier to understand each home. Now you can sort reviews to read the latest and greatest from prior guests. On this portion of the project, I helped pick select reviews from the platform to highlight at launch. I then worked with photographers to photograph the actual guests that wrote the selected reviews. All of this was managed within a quick turnaround.

Creative Photo Lead/Photo Art Direction by Amy Schweitzer. Italy featured listing shot by Gianni Cipriano. Japan featured listing shot by Stefan Dotter. California featured listing by Cayce Clifford. New Zealand featured listing shot by Derek Henderson

When you’re going on a trip, why choose to be cramped in a hotel room, when you could get an Airbnb with a private pool, or a room for everyone? Made in collaboration with Buck Animation, these films show the many moments that booking an Airbnb makes more sense than booking a hotel.

For this campaign, we wanted to show why staying in an Airbnb is a better experience for everyone versus staying in a hotel where the pools are crowded with loud kids, the rooms are too small to fit you and your family, and how it’s fun to stay with friends, but no fun to part ways and stay in different hotel rooms each night.

I collaborated on storyboarding for the Why Airbnb Campaign providing hotel, Airbnb, clothing, and character inspiration.

Creative design by Airbnb design team

Animation by Buck, NY

I used AI image generation as a dedicated creative outlet to experiment with new visual styles. Some were pure artistic exploration, while others were built around an actual creative brief for Walmart social.

Images created in ChatGPT, Google Gemini, Adobe Firefly.

Led photo concept development, production and execution of Amazon new to the world devices through photography.

Photo Art Directed Amazon Could Cam, Amazon Key, Echo Look Gateway, Amazon Connect, Fire TV Cube, Fire TV 8 Kids Edition Tablet

Projects photographed by Anna Wolf, Todd Selby, Jimmy Marble, and Ericka McConnell

Photos won best in Print Advertising at Le Book 2023

Photo Art Direction by Amy Schweitzer

Photography by Rodger Hostetler

Prop Styling by Nissa Quanstrom

Led concepting, mood boarding, and shot list development of the Spring location shoot in Costa Rica. The goal was to feature diverse, active models authentically wearing our workout and leisure clothing in a beautiful inspirational setting.

Once done with the location shoot, I shot the remainder of the clothing in studio. I wanted the studio shots to tie back to the location, without taking away from the beauty of the location shots.

Photo Art Direction by Amy Schweitzer

Photographed by James Macari

Layout design by Athleta creative team

Photographed by Luis Costadone and Dennis Sanner 

Photo Art Direction by Amy Schweitzer

Photography by Caydie McCumber

Photo Art Direction by Amy Schweitzer

Photographed by Joe Budd 

Photo Art Direction by Amy Schweitzer

Photographed by Hudson Cueno and Sang An

Photo Art Direction by Amy Schweitzer

Photographed by Dennis Sanner

Hair and Makeup by Lindsey Smith

Design by Athleta Creative Team

Photo Art Direction by Amy Schweitzer

Photography by Olivia Malone

Hair by Sylvia Wheeler, Makeup by Kali Kennedy

Design Layout by Nordstrom Interactive Team 

Concepting and Art Directed by Amy Schweitzer

Athleta Marketing Campaign

Nordstrom Marketing Campaign

Walmart Marketing Campaign

Photo Art Direction by Amy Schweitzer

Photography by Olivia Malone

Hair by Sylvia Wheeler, Makeup by Kali Kennedy

Design Layout by Nordstrom Interactive Team 

Photo Art Direction by Amy Schweitzer

Photography by Olivia Malone

Hair by Sylvia Wheeler, Makeup by Kali Kennedy

Photo Art Direction by Amy Schweitzer

Design by Nordstrom Interactive Team

Photo Art Direction by Amy Schweitzer

Photography by Zoey Grossman

Hair by Sylvia Wheeler, Makeup by Kali Kennedy

Design Layout by Nordstrom Interactive Team 

Photo Art Direction by Amy Schweitzer

Photography by Luis Costadone

Layout and design by Athleta design team

Photo Art Direction by Amy Schweitzer

Photography by Olivia Malone

Hair by Sylvia Wheeler, Makeup by Kali Kennedy

Design Layout by Nordstrom Interactive Team 

Photo Art Direction by Amy Schweitzer

Photo Art Direction by Amy Schweitzer

Photographed by John Johnson

Layout and design by Athleta design team

Photo Art Direction by Amy Schweitzer

Photographed  by Luis Costadone

Design layout by Athleta Creative Team

Photo Art Direction by Amy Schweitzer

Photography by Zoey Grossman

Hair by Sylvia Wheeler, Makeup by Kali Kennedy

Walmart photography by Eric Zepeda